Nudge | Personalized UX that adapts to every user
AI that adapts UX in real-time
Nudge analyzes user intent, evaluates context, and makes decisions that improve with every user interaction.
USERS
- last_purchase
- churn_prob
- lifetime_value
- recency
- frequency
- shopping_count
ATTRIBUTES
DECISIONS
- Selected
- Upsell embed
- Offer overlay
- Winback nudge
VARIANTS
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-
-
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- -
AI Decisioning
From rules to real-time decisions
Traditional personalization relies on static segments, manual A/B tests, or guesswork that can’t keep up with how fast user behavior changes.
AI decisioning replaces gut-feel targeting with agentic AI that observes behavior, runs experiments, and makes real-time decisions across the user journey.
Nudge’s AI decisioning engine is a goal-based reinforcement learning system.
Marketers can define what to optimize for, whether that’s conversion or retention– and set guardrails, design variants, and let the agent do the decision-making.
Attributes
- loyalty_index
- cart_size
- churn_prob
- coupon_usage
- checkout_time
- shopping_count
Variant Features
Put your product on autopilot —with decisions that learn
Analyzes user behavior, detects trends, preferences, and behavioral shifts in real time.
Users
Ellie
elle@gmail.com- recency_rank
- frequency_rank
- monetary_rank
- purchase_count
Ethan
eth@gmail.com- category_diversity
- session_depth
- engagement_ratio
- days_active
Ryan
ryan@gmail.com- loyalty_index
- coupon_use
- churn_prob
- shopping_count
Alex
alex@gmail.com- monetary
- session_count
- frequency
- cart_size
Input goals, guardrails, and rollout
You define the strategy. The agent explores what works within your parameters.
Goal
- Add to cart
Rollout
Guardrails
This will be sent to users who meet the following criteria
- Has property
- Country equals Spain
- And
- Has property
- Platform equals android
Delivers right variant for every user
Automatically adapts the experience based on real-time context and user behavior.
Users
Joseph
Stephanie
Courtney
Maximizes outcomes over time
Every user interaction makes the agent smarter and helps it make better decisions.
Testimonials
Loved by marketing and product teams
"What used to take weeks now takes days. Nudge has changed how we test and launch UX changes—our retention numbers are trending in the right direction, and we’re just getting started."
Anesh Srivastav
Co-founder & CPO
Results
- 2x increase in activation
- 18% increase in retention
- 32% uplift in category adoption
- 8% increase in order frequency
"We used to rely on gut feel for running campaigns to increase engagement and order frequency. Our team is now able to automate experimentation and focuses on strategy, not pushing pixels."
Gourav Das
Co-founder & CPTO
"Nudge helped us turn generic product journeys into personalized ones. Engagement metrics jumped within weeks, and we’re now testing ideas faster than ever."
Kartik Menon
Senior PM
Results
- 2x average session time
- 40% course completion increased
Integrations
Make your stack work together—effortlessly
Bring all your user data together in one place, and personalize across the journey.